it isn't rocket science ok.

to certain designers and airline bosses, it fits.

now, caltex has this pretty good slogan,
which kinda goes something along the lines of,
"...we know, cos we're drivers too!..."

or something like that.

anyway, i think it's a great slogan,
because it demonstrates the caltex people
as being the 'customers' as well

you know, products for customers BY customers

i wonder if the food department at MAS
are people who actually get on the flites.
my logic tells me that if they DO,
it's quite likely they would've been served
their meal in this ridiculous and shit stupid meal box

who the hell designs AND approves a meal box
with that stupid paper strap / belt / whatever it is,
and takes FOREVER for people to attach it back on
after they've finished their darn (overpriced) meal?

it doesn't take a genius to figure out that if
the outer part of your meal box is trapezium-shaped,
then what you should do is, design the friggin strap /
belt / whatever it is, to be shaped THE SAME WAY kan?

ni tak, friggin meal box is trapezium,
and your stupid-ass strap is half trapezium,
half square, half rectangular, half whatever.
see? there isn't even a NAME for that bloody shape!

IT'S LIKE FORCING SQUARES IN ROUND PEGS ok!

they might as well have a slogan for themselves,
something to explain why that stupid-ass box is there;
"...we don't know shapes, that's why we design shit..."

...it boggles the mind